Implementation Evaluation Control

To implement and evaluate control I will be making sure to build consumer relationships and actually show them what the product is about and how it makes you feel and the history and what the mission is about that we as a company want to provide

Price

The price for consumer to by Aoriey is 25.99 for a 750lb bottle at this price all consumers will be able take advantage of the experience and be well satisfied. having not to high of a product opens door for more consumers to try .This give the product room to grow and expand.

Promotion

To promote my project I will be advertising all over and try and do something with celebrities and see if I can get them to promote or give an input to boost my market

Distribution

Aoriey is distributed and made in America by a locally owned distillery

Production

A

Target Marketing Strategy

SWOT Analysis

My swat analysis consist of



Strengths : The strengths My brand has is a very excellent well rounded team and the vodka is creative and the experience is free and happy


Weaknesses are that I have to do a lot of work to make my brand known and learn how to connect with my consumers to build relationships.


Opportunity: the opportunity that My brand has is to expand all over the world and be more creative to be able to blen and create different flavors

Threats: The threats of my brand is that it could potentially be known as just as a main stream brand and it has so many other brands to compete with

Objectives

From the start, Kroc preached a motto of QSCV—quality, service, cleanliness, and value. These goals became mainstays in McDonald’s customer-focused mission statement. Applying these values, the company perfected the fast-food concept—delivering convenient, good-quality food at affordable prices. On page 41 in the book This clearly states the company main objective to me it means consistency. Having the same attitude that works and improves it all times and doing the same thing to provide the same effect will build consumer relationships and improve business

Business Mission Statement

A mission statement is a statement of the organization’s purpose--what it wants to accomplish in the larger environment (Marketing: An Introduction, Armstrong & Kotler, p. 39). this mission statement shows That the company has to focus on what the consumers want and what will keep them in business  The company’s mission was changed from “being the world’s best quick-service restaurant” to “being our customers’ favorite place and way to eat.”

My Business Mission Statement is To produce a High Quality pure distilled Vodka that captures fun and excitement. I want my consumers to know that they are getting a taste of the best vodka and experience the smoothness so that is does not have an overpowering taste so that all consumers will enjoy

Week 7 Eoc: The Pitch

Aoriey Vodka

"To Be Free, Feel Beautiful , and Live Happy"

This Vodka Experience allows consumers to be free within themselves and bring out the great personality that they have inside.  By having this effect allows them to feel amazing and beautiful inside and out so that they embrace that happy sense in doing whatever they choose.

Imagine that you have no drive or energy to do anything, Aoriey enhances the ability to motivate you to get out and enjoy life it also gives you a great energy level to have a feel free attitude.

Week 6 EOC: Movie Promotion

In marketing my movie promotion Arthur Christmas I decided to target the kids segment. Encouraging them to write letters to Santa. Also I set out for my little elves to pose  to give little cards and envelopes for them to write what they want on them and put it in the mailboxes.I would also promote and encourage elves and presents. Getting the word
In the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing on page 174   it states that Best Buy set out to embrace the angels and ditch the demons. To attract the angels, the retailer began stocking more merchandise and offering better service to them. I believe by doing this keeps the customers coming back it shows great customer service because they actually get what they came for and don't have to order online or go to a different store to get their product. The customers also notices that they have what they need.  In the book  Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing on page 175 Explains it in detail  “We started this [customer-centricity] journey by learning how to see the differences in the desires of our customers, and then learning how to meet them,” says CEO Anderson. Customer-centricity means “listening [in order] to understand how customers are going to deploy the stuff they buy from us and use it to enrich their lives, … rather than worrying about selling the product.".I agree with this philosophy because if you never listen to your customers or gain feedback you never get a real prespective or how they feel in order to make your company grow.  Focusing on customers individual needs brings growth to the company How your company promotes a product and breaking it into segment to target different individuals can depend on age preference larger than you think. for example In the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing on page 178 "Oscar Mayer offers Lunchables, full of fun, kid-appealing finger food. For older generations, it markets Deli Creations, everything they need to create a “hot and melty fresh-baked sandwich in a microwave minute.”