Week 6 EOC: Movie Promotion

In marketing my movie promotion Arthur Christmas I decided to target the kids segment. Encouraging them to write letters to Santa. Also I set out for my little elves to pose  to give little cards and envelopes for them to write what they want on them and put it in the mailboxes.I would also promote and encourage elves and presents. Getting the word
In the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing on page 174   it states that Best Buy set out to embrace the angels and ditch the demons. To attract the angels, the retailer began stocking more merchandise and offering better service to them. I believe by doing this keeps the customers coming back it shows great customer service because they actually get what they came for and don't have to order online or go to a different store to get their product. The customers also notices that they have what they need.  In the book  Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing on page 175 Explains it in detail  “We started this [customer-centricity] journey by learning how to see the differences in the desires of our customers, and then learning how to meet them,” says CEO Anderson. Customer-centricity means “listening [in order] to understand how customers are going to deploy the stuff they buy from us and use it to enrich their lives, … rather than worrying about selling the product.".I agree with this philosophy because if you never listen to your customers or gain feedback you never get a real prespective or how they feel in order to make your company grow.  Focusing on customers individual needs brings growth to the company How your company promotes a product and breaking it into segment to target different individuals can depend on age preference larger than you think. for example In the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing on page 178 "Oscar Mayer offers Lunchables, full of fun, kid-appealing finger food. For older generations, it markets Deli Creations, everything they need to create a “hot and melty fresh-baked sandwich in a microwave minute.”