Week 4 EOC: Building B-to-B Customer Partnerships

Building business relationships when owning a business is very important because it boost profit and sales in order to run your business smooth find out what you need to sell and build your relationship with who you will get your product from.  According to the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  and what you always have to remember is that  "Therefore, B-to-B marketers sometimes promote their products directly to final consumers to increase business demand", so  to what your business demands is who you want to make relationship with and be able to work with them closely and comfortably. In the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  "businesses that sell to final buyers, they must build profitable relationships with business customers by creating superior customer value "Building customer partnership is a little different because you have to make sure you are supporting the customer needs and make sure you are offering them what they want as appose to building business relationships. According to the book Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing." It requires a deep-down understanding of customer needs and customer-driven marketing strategies that create superior customer value". Having a relationship with both buyers and sellers play a big role in the profit and long term of your business so make sure that you are putting your best foot forward and making good decision in choosing who to partner with .