Monday, April 15, 2013

Week 2 EOC: Boston Consuling Group - Video Games

I believe in order for the gaming industry to stay strong the have to put their staff in new positions or reevaluate the position of leadership and get a new plan of Marketing. This is why this quote is efficiant because not only are they trying to make and effort to overcome sales but the are repositioning their focus on new Leadership.“Our new sector leadership team positions us to continue to raise NPD’s game as an industry leader across the broad range of practice areas we serve,” said Dennis Brown. From the source website https://www.npd.com/wps/portal/npd/us/news/press-releases/the-npd-group-names-new-industry-sector-leaders-for-americas- In this quote that I found on the website business/http://m.yahoo.com/w/legobpengine/finance/news/video-game-industry-cant-catch-212618420.html?.intl=us&.lang=en-us  "I think there's probably natural attrition occurring in the market," said Edward Williams of BMO Capital Markets. "What you're wrestling with here is there are several currents. The category is evolving-in terms of how people are playing games and how they're paying for the games. If you're not reasonably nimble and able to pursue new business models and/or if you don't have those must-buy properties now, it can create significant headwinds for sell-through." It stands by me saying that many people are not financially stable to go out and just buy expensive game anymore, so if there is a easier way that cost less the consumers will follow that, everyone wants to save. Last but not least according to the website Untal.http://bx.businessweek.com/video-game-industry/blogs/
Video Game Industry is part of Business Exchange, suggested by Gabriel, This is true because you have to stay on top of what is in the business exchange industry and what can you do to keep exchanging.

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